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SAN JOSE, Calif. (September 20, 2004) - Techwell,
Inc., a leading designer of digital video decoding semiconductor solutions
for the display, consumer electronics and PC markets, today announced the
availability of the TW9918, a high quality multi-standard video decoder
with integrated 3D comb filter. Designed and targeted for premium
multimedia applications, the TW9918 is ideal for advanced TV and
multifunction monitors, including LCDs and Plasmas, as well as Projection
and Progressive Scan CRTs. In addition, TW9918 focuses on premium
recordable DVD and Media Center PC applications.
The TW9918 is the next-generation in Techwell's TW99xx
general-purpose video decoder chip family, and is highlighted by its
integrated motion adaptive 3D comb filtering. Techwell's new single-chip
3D solution delivers improved picture quality from analog video signals by
reducing artifacts in the stream, such as "cross coloring" and
"crawling dots". As a result, the use of the Techwell 3D decoder makes
the image resulting from a composite source (NTSC) virtually
undistinguishable from the image resulting from a true component source,
without the visible artifacts and losses of resolution that are generally
associated with NTSC.
Yves Faroudja, technical advisor to Techwell stated, "Techwell
continues to demonstrate the outstanding quality and value of their video
products. Their newest decoder product is no exception. The technical team
continues to develop innovative processes that I believe will play a
pivotal role in driving the industry."
"As the number of digital display and recording devices for the
home continues to grow, the signals they display and record are still
analog in most cases. The growth in multi-media PCs, PVRs, DVD recorders
and flat panel TVs will ensure a 100 million unit annual market for
analog-to-digital decoders by the end of 2007," said Michelle
Abraham, senior analyst at In-Stat/MDR. "To help combat the quality
issues of analog signaling in digital displays, Techwell has introduced a
cost effective analog-to-digital video decoder designed to enhance image
quality for both viewing and recording."
With its analog front end, the TW9918 provides flexible viewing of
multiple video formats, including support for NTSC, PAL and SECAM, in
addition to decoding standard inputs for composite, S-video, component (YPbPr
and YCrCb) and SCART. TW9918 also provides multiple other image
enhancement features, including 3D noise reduction, programmable
horizontal and vertical peaking and color transient improvement (CTI).
"At Techwell, we are focused on offering our customers the lowest
priced solution with the most advanced technology available. We feel that
by integrating 3D comb filtering into the design of our TW9918 video
decoder, we have significantly reduced the materials costs for our
customer base while allowing them to truly incorporate next-generation,
best-of-breed technology," said Hiro Kozato, CEO of Techwell. "We are
seeing great feedback from the industry and we look forward to seeing
products shipping with the TW9918 market early next year."
The TW9918 is currently sampling with top manufactures and will be
available in October for volume production. Pricing for the TW9918 will
start at $8 per unit in volumes of 10,000 pieces. For additional
information, including a product
brochure.
About Techwell
Techwell designs and sells mixed signal semiconductor solutions for digital video applications. The company's products enable the conversion of analog video sources to digital form and facilitate the display, storage and transport of digital video, HDTV, and personal computer display information. Headquartered in San Jose, CA, Techwell currently has over 60 employees in the U.S., Korea, and Taiwan. Please visit
www.techwellinc.com
for more information.
Media Contact
Sabrina Joseph
Morphoses
Public Relations & Marketing Firm
408.726.1577
techwellpr@morphoses.com
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